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Strategy

Beloved builder.

strategy 2026–2030

Our built environment is constantly changing. Our customers’ expectations are rising, urbanisation continues, and technology is opening up new opportunities. As market demands and competition intensify, success will require new ways of thinking, bold decisions and adaptability. Jatke’s strategy for 2026–2030 responds to the demands of our changing business environment and aims for healthy growth and improved profitability.

Purpose: We are building better lives

Jatke was born in 2009 out of a desire to create a company that values people and good team spirit. That same Jatke spirit has guided our way of working from the outset. We are building better lives: comfortable homes and functional workplaces that people feel inspired to be in and live in. A profitable and growing business creates wellbeing throughout our value chain: for employees, customers, partners and Finnish society as a whole. Sustainable construction also ensures a better life for future generations.

Mission: The best in building

Our business is founded on our mission to be the best in building. Together, we and our partners help our customers to achieve their goals. Our objective is always the best possible result. We don’t rest on our laurels – we’re setting the bar high to ensure further improvements to our business. At the same time, we’re also raising the profile of the construction industry: our development work, innovations and new solutions are driving the entire sector forward.

Strategy: Unified Jatke

Unified Jatke is more than just the sum of its parts. It requires strong leadership and a robust common culture. We will succeed and thrive by bringing together the best talent, practices and technologies for the benefit of all Jatke employees and companies. Our customers and partners see us as a company that always provides premium products and services, and whose projects are completed flawlessly and on schedule.

Vision: Beloved builder

Our vision is to be a beloved builder that holds a special place in the hearts of our employees, customers and partners. We provide our employees with the best employee experience. Jatke’s unique culture and way of working mean that we are a workplace where people feel at home, and can therefore grow and thrive.

Our promise: We keep our promises and take responsibility for our work.

The best employee experience leads to the best customer experience We work with our customers and partners to achieve our shared objectives. We take pride in our work, because we build as if we were building for ourselves: reliably, safely and to a high standard. We keep our promises and take responsibility for our work.

Strategy visualization